In almost all Google Algorithm Update In recent memory, Google has rewarded old sites with mega traffic, causing their search rankings to skyrocket at the expense of smaller, newer sites. Large sites have increased their search traffic by 28% year-over-year, according to GrowthBarorganic search of the 100 most visited sites.
Why? Big sites like Wikipedia, LinkedIn, Pinterest, Amazon, Home Depot, and Target have something the rest of us don’t: They have years of accumulated trust signals from Google.
START WITH BEST PRACTICES, LIKE CREATING AMAZING CONTENT AND SECURING BACKLINKS TO YOUR BEST WEB PAGES, BUT ALSO BE WILLING TO THINK OUTSIDE THE BOX A BIT.
I’d say Google favors big sites more than ever, and it’s a trend that doesn’t seem to be slowing down. After all, Google exists to provide the best search experience for users. Bad search results would be a death sentence for your business, as Google employees would flock to alternatives like DuckDuckGo and Bing.
Especially today, where mistrust of the media is at a its highest pointGoogle can’t risk its reputation by showing bad search results, so I think their algorithm is wrong on the side of caution. It’s simply safer for your business to display familiar names at the top of the search engine results page, particularly on ultrasensitive ones. your money your life categories.
John Mueller, Google’s SEO spokesman, pretty much settled the debate that older sites are preferred by the algorithm when he said, “… freshness is always interesting because it’s something we don’t always use. Because sometimes it makes sense to show to people content that has been set (SEJ). “
So how can you compete if you are implementing an SEO strategy on one of the billions of smaller sites?
Of course, you have to start with best practices, like creating amazing content and secure backlinks to your best web pages, but you also have to be willing to think a little outside the box. The cards are not in your favor, so you must be even more strategic than the big ones. This means running some cutting edge tricks to increase your SEO performance and capitalize on some of the arbitrage that is still left in organic search. I call these five tactics “advanced” because none of them are complicated, but they are all critically important to search marketers in 2021.
Scaling your time with content generators
Companies spent more $ 300 billion about content marketing last year. This is partly because creating new content is the easiest way to drive organic search traffic. Whether you have an adult site or are starting a WordPress SEO sitecontent is probably a big part of your SEO strategy.
But to scale content like a startup, you’ll need to spend a lot of time on it and / or manage a fleet of writers. It’s probably better to spend your time creating your product or helping clients than planning hundreds of blog posts. This is precisely where a content generator the tool comes into play.
A whole new era of SEO tools is emerging, and some of them are complemented by OpenAI’s GPT-3 technology, the most advanced artificial intelligence language model. These tools have changed the game for SEOs and content creators by automating parts of the content creation cycle. Several tools use SEO cues and combine them with OpenAI to help you create blogging schemes that include SEO-optimized titles, word counts, keywords, headlines, introductory paragraphs, and much more.